For press inquiries and information as well as high resolution picture material for print and online you are welcome to contact my press agency
be: public relations gmbh
be a brand. be a topic. be ahead.
Tel. (040) 23 805 87 91
Fax. (040) 23 805 87 96
Hamburg APRIL 2020
The "Line Art" collection with little darlings
Best friends forever: The "Line Art" collection with little darlings
Hamburg, April 2020 - The charismatic founder Elena Schimmel of minividuals from Hamburg will present the new "Line Art" collection consisting of four carpets and five pillows in spring 2020. The warm and soft colors of the collection are perfectly matched to the motifs and show a deep attachment of children to their favorites. In this special phase, in which we spend a lot of time in our own four walls, even more love moves into the children's room.
What is special: the new motifs of Carpets form from just one line and combine to form a loving and harmonious unity: this is how boys and girls emerge who love their beloved Teddy snuggle up or cautiously against one puppies nestle. A little rider on her Favorite horse shouldn't be missing either. All models are decorated with three tassels and a braid - as an additional loving detail.
The Cushions are the perfect addition to the carpets and come as a heart and star in rose, mauve, mint, blue and gray. But here the inner values also count: The filling the pillow consists of recycled polyester. It is made from recycled plastic bottles. Every single pillow in the minividuals collection thus ensures less plastic in the world's oceans.
The vegan carpets and pillows are handmade. minividuals pays strict attention to sustainable, environmentally, animal and people-friendly production. This includes, among other things, the use of exclusively natural dyes and high-quality yarns as well as the absence of chemical or harmful additives.
The new "Line Art" collection will be in selected stores from April 2020 (e.g. in DE Wallenfels // Berlin, Emil & Paul Kids // Cologne, Baby Bottosso // Troisdorf, Fantasyroom // Lörrach, KBM organic children's furniture // Wehrheim , KidsWoodLove // Neufahrn near Freising, Engel & Bengel // Munich) and on minividuals.com .
Carpets 120 x 170 cm: 169,90 EUR
Cushions 40 x 40 cm: 39,90 EUR
Cooperation and raffle requests are welcome.
We can also provide samples for shootings at short notice.
FOR YOUR COLORFUL FAMILY LIFE - PARENTS FAMILY - OCTOBER 10 /2020
LIFE & EDUCATION - THE PARENT'S MAGAZINE - DECEMBER 12/2019
CHILDREN! GREEN - SPECIAL LIFE SUSTAINABLE LIFE - AUTUMN 2019
CHILDHOOD BUSINESS - BIG SPECIAL KIND + YOUTH, PRODUCT REVIEW FOR 2020 - 09-10 / 2019 // PRINT
PARENTS - BEST BABY TIME - 10 / 2019 // PRINT
CHILDHOOD BUSINESS - SPECIALIST MAGAZINE FOR KIDS FASHION, BABY AND FIRST EQUIPMENT - 05/2019 // PRINT
COUCH MAGAZINE - MAY 3, 2019 // PRINT
LUNA JOURNAL - APRIL 2019 // ONLINE
RASPBERRY - MAGAZINE FOR BERLIN WITH CHILD, APRIL-MAY 2019 // PRINT
THE STILISTS - HAMBURG - WELT AM SONNTAG, 04/2019 // PRINT
THE TOY, 03/2019 // PRINT
THE TOY, 03 / 2019 // ONLINE
STIL & MARKT, 02/2019 // YOUR TRADE MAGAZINE AROUND LIVING, COOKING AND GIFTS
RASPBERRY MAGAZINE - MUNICH WITH CHILD FEBRUARY-MARCH 2019 // NICE LIVING AND FURNISHING
BABY & JUNIOR, 01-2019 // THE INTERNATIONAL TRADE MAGAZINE, THE INTERNATIONAL TRADE MAGAZINE
EMOTION, 02-2019 // RESTART IN SMALL STEPS!
YOUNG FAMILY, November 2018 // Issue 6 / 2018
RASPBERRY MAGAZINE, October-November 2018
Hamburg August 2019
Individuality meets personality
MINIVIDUALS - cool.kids.living - Must-haves with a cuddly factor
Hamburg, August 2019 - The Hamburg company minividuals - cool.kids.living 2018 was founded in January and produces eco-friendly carpets and pillows for the nursery. The idea: Child is not the same child - even the little ones are personalities with their own taste. It has to meet minividualsFounder Elena Schimmel made the task.
All carpets and pillows of the Hamburg company are vegan. The environmentally friendly production process without animal products is a personal concern of minividuals founder Elena Schimmel. The mother of two strictly adheres to sustainable, environmentally friendly and people-friendly production. These include: natural dyes, high-quality yarns, no chemical or harmful additives.
All products comply with European quality and safety regulations for children and infants.
So minividuals like not only the little ones but also the Great.
Minividuals is now present with three collections on the market, in numerous design hotels and sells children's rugs and cushions in eight countries.
The minividuals collections
Elena's first collection was launched at the end of June 2018 and expanded in October on 28 rugs and washable pillows.
The products are not simply named after designs or patterns, but after the small customers and their passions. They carry names like "The Divers", "The Indians", "The Bikers" and in the age of digitization "The Influencers" should not be missing.
The product range is growing continuously; since July 2019 there is the Animal collection.
Outside hui, inside ui! The filling of the pillows of the new collection is made of recycled polyester. Each cushion of the new minividuals collection ensures that less plastic lands in the oceans.
This pleases especially the inhabitants, who present themselves on the new collection: the little penguin, the curious crab and the loving whale. In addition to the ocean animals, the children's room classic is also used to fall asleep and comfort: the Teddy.
minividuals in the design hotel and baby spa
The home textiles by minividuals decorate, among other things, the family room "Billies Family Room" of the Düsseldorf design hotel Hotel Friends. "Billies Family Room" offers its own bedroom for the next generation: with loft beds and toys, board wall and teepee.
In Hamburg, minividuals is currently in the Patimela Family Concept Pop Up Store; Here, the little ones can relax while babyfloating and then rest on the cuddly pillows and carpets of minividuals.
- Washable at 30 degree
- 100% cotton
- Environmentally friendly
- Natural yarn dyeing
- Latex coating - non-slip
Kathrin Born + Maren Wallek
be: public relations GmbH
Hamburg 07 / 10 / 2018
MINIVIDUALS - cool.kids.living
The Hamburg-based company produces eco-friendly carpets and cushions for the nursery. The idea: Child is not the same child - even the little ones are personalities with their own taste. To meet the minividuals founder Elena Schimmel has made the task.
Is your child artist or captain? Engine driver or teacher? Astronaut or Artist? This question is the first thing parents are thinking about in the online store of minividuals. The collections are not simply named after designs or patterns, but after the small customers and their passions. They carry names like "The Divers", "The Indians", "The Bikers" and of course "The Influencers".
Elena Schimmel is the creative soul behind the brand. The mother of two and communications designer began her career in various e-commerce companies such as brands4friends or eBay. Elena loves Scandinavian designs, but she lacked the coziness in the motifs. In January 2018 she founded her own label with minividuals and developed high pile carpets made of 100% cotton, which are cuddly soft, practically washable and even Bobbycar race resistant (!). Elena's first collection of 9 rugs was launched at the end of June 2018 and expanded in October to include 28 rugs and washable pillows. The third and fourth collections are already in progress.
Elena's carpets and pillows are handmade in India. All products comply with European quality and safety regulations for children and infants. minividuals strictly adheres to sustainable, environmentally friendly and people-friendly production. These include: natural dyes, high-quality yarns, no chemical or harmful additives. Elena also regularly checks that there is no case for child labor during the production process.
Currently, their products are distributed in Germany, Austria, Switzerland and Turkey.
Cooperation and raffle requests are welcome. We can also provide patterns for shootings at short notice.
For product details, please visit www.minividuals.com.
CEO & Founder
M. + 49 0 40 84 50 15
Hamburg 07 / 10 / 2018
MINIVIDUALS - cool.kids.living
Minividuals - cool.kids.living is a recent born company from Hamburg specialized in designing eco-friendly carpets and cushions for miniature individuals and their modern, cool parents. The creative soul behind the fire is Elena Schimmel. Elena started her career in various e-commerce companies such as brands4friends, eBay and Unger-Fashion.com in Germany. While collecting digital knowledge we are passionate about creating environmentally friendly products evolved.
In 2015 and 2016 Elena gave birth to her son and daughter which eventually became the hour of birth for minividuals - the continuation of her family story.
From that time on we focus on fulfilling the kids' desires and satisfying the needs of the parents. Her designs are trendy and modern but with a huge touch of coziness - always in mind that they need to be practical for an active and fun lifestyle.
The first collection of 9 carpets, made out of 100% natural cotton, was launched at the end of June this year, expanding to 28's designs with a collection of carpets and washable cushions in October 2018. The third and fourth collection is in progress. All products are handmade by expert from India, who take care of every little detail. minividuals uses raw materials of the best quality in the industry. They are eco-friendly, non-toxic and eco-tex certified. Most important: all products are environmentally friendly and comply with the quality and safety regulations for children.
The collections offer a wide variety of carpets and cushions with different designs perfect for babies and mini individuals. As an artist, captain, pocahontas or sachem, teacher, astronaut, diver, biker, train driver and influencer ... or even a very good friend who sends hugs and kisses (XOXO) to his beloved ones ... Minividuals reflects these desires in it's designs. Minividuals is in continuous innovation with their products and expansions, working in new collections with new shapes, textures and colors. Their love of nature, kids and community: Let's grow together! Minividuals is marketed internationally and is currently listed in some of the most relevant retail stores around Germany.
For product details you may also visit www.minividuals.com.
CEO & Founder
M. + 49 0 40 84 50 15